A Comparison between Three Pre

A Comparison between Three Pre-1900 Poems and How They Portray the Theme of Love Essay This exposition will investigate how three sonnets depict love in various manners. The principal sonnet is First Love and it was composed by John Clare. He had a poor foundation and subsequently had no expectation of wedding the girl of a rich man. He attempts to pass on this circumstance in this sonnet thus, love seems to be being an exceptionally baffling and practically disagreeable feeling. First Love has a normal rhyme plan of four rhyming couplets in every one of its three verses. Will I look at thee? is the subsequent sonnet to be examined and it is one of Shakespeares Sonnets. It depicts a positive side of affection, with a general topic of it being interminable. Shakespeare composed numerous pieces this way, all containing fourteen lines with ten syllables in each. The third sonnet is Ballad. There is an enormous differentiation between this sonnet and the past two referenced, as in it puts over a negative perspective on adoration. It shows that racing into a relationship that won't work can in the long run drive an individual towards self destruction. Anthem doesn't have a spirit creator, as it is a sonnet that has been passed on by overhearing people's conversations, starting with one age then onto the next, being unobtrusively changed as time advances. It is any longer than First Love and Shall I analyze thee?, as it has eleven verses, each containing two rhyming couplets. The initial two lines in First Love put things in place for the entire sonnet where it says, I neer was struck before that hour With affection so unexpected thus sweet The speaker is clearly dazed in surprise of the magnificence of the lady he has quite recently observed, so the feelings that he is feeling are serious. He proceeds to depict her face with the comparison of her face sprouting like a sweet bloom. Further on, his heart is said to have been taken away, which would suggest that the entirety of the affection and sentiments he would ever have towards somebody have been coordinated towards her. By then, nothing else matters and this lady is his spirit concern. Additional proof of the speaker being influenced in such a sensational way is demonstrated where it says that his legs would not leave, and his face turned pale as dangerous pale. This shows there was a solid physical impact because of seeing this lady, just as a passionate impact. The speaker presently asks himself an expository inquiry out of unadulterated dissatisfaction. When she looked, what might I be able to trouble? At the point when she took a gander at him, he couldn't do anything. This may, once more, infer that he was overwhelmed with her excellence and he was unable to do anything in any case, take a gander at her, yet then again, it could be alluding back to the point that he originates from a poor foundation. It would be incredible for a humble man to wed a young lady from a rich family. Because of this, he can't follow up on his sentiments, and on the off chance that he can not do that, what would he be able to do? After an apparently positive beginning to the sonnet, the subject of disappointment and even sadness are starting to sneak in. The second verse in this sonnet proceeds to depict significantly progressively physical strains that the speaker is experiencing. He is blinded by the lady. This could maybe be both a physical and enthusiastic impact. The world around the speaker additionally is by all accounts in a turn and everything is switched. He says that it Seemed 12 PM at noontime and furthermore that he was unable to see a solitary thing. I imagine that the creator has utilized clear symbolism very well in this center verse, since it truly puts over the exceptional and practically terrible side of affection. He shows that adoration isn't something that you can control, particularly on the off chance that you are as guiltless and powerless as the speaker in this sonnet is put across to be. Family Gods EssayThis sonnet without a doubt shows love as not being interminable. Contrasted with Shall I look at thee?, where it says that affection is unfading, Ballad shows that adoration can be a snare, and after that adoration blurs, there can be many negative outcomes of racing into that relationship. The second and third verses show how merciless this darling was. The creator utilizes correlations with show what he would do in various circumstances. Before he got the young lady pregnant he would consistently associate with her, yet when her cover puckered up with disgrace he never came. Once more, when times were simple, or when summer carried no feelings of dread to trepidation, he would consistently be there, yet when she required him the most, he would relinquish her. This truly demonstrates this shepherd up to be a reasonable climate sweetheart. The following two verses proceed to show the young ladies massive lament for getting herself into a circumstance. She utilizes the expression, I wish multiple times in eight lines which truly underlines her distress. She likewise asks herself, O when will green grass spread me? suggesting that she needs beyond words. The results of her activities have along these lines gotten unreasonably substantial for her to hold up under. Dissimilar to the bliss appeared in Shall I analyze thee?, profound distress and anguish are passed on in Ballad. The young lady presently proceeds to depict the man that has exploited her in more detail. He guaranteed her awesome things, just to conflict with his promise later on. He guaranteed beds as fine as silk however he left her needing a bed of mud. The difference among silk and earth are plainly clear which makes the examination exceptionally successful. This is additionally another referral to death, which shows exactly how far the young lady has been crashed into gloom. She discusses her sweetheart having a heart that appeared to be delicate however it was steel. This allegory of it being as hard as metal shows how cutthroat he might have been, and that he didn't generally adore her. He had the spirit motivation behind alluring her with no aims of remaining with her. Once more, the utilization of the heart is seen in next verse where it says that the shepherd has two hearts. This clearly focuses towards him taking hers. The young lady currently starts to truly ponder self destruction. She shivers to consider what kind of father the shepherd will be for her child. The young lady looks at her heart to metal, as she did her sweethearts heart to steel prior on. My heart would break however it is metal. Her heart has been solidified and she has been harmed so much that nothing can influence her any more. Now she begins to consider taking both the babys and her own life. She has been headed to the profundities of misery and the main way out for her is passing. All through the entire sonnet, pressure has been building, and in this last refrain, the sonnet arrives at its peak. Prior she had stated, My spirit with God, my body dirt, yet now, in the last line of the sonnet, she says, Our spirits with God, our bodies earth. Racing into a relationship with somebody she didn't generally cherish has left her examining self destruction for both herself and her infant. All in all, it very well may be seen that these three sonnets do depict love in various manners. There are numerous beautiful gadgets and words that the creators have utilized in their depiction of affection. Some depict love as being interminable, while others show that it blurs after some time. Generally speaking at that point, a huge assortment of view of affection are appeared in these sonnets, which together give a striking image of adoration itself and the sentiments of those included.

Request for Proposal (Rfp) Essay

Official Summary The reason for this report was to discover data about RFP so as to effectively execute Supply Chain Management programming. The primary hotspot for this data was the web. Every one of the RFP sources have an arrangement of focal points and burdens. In any case, subsequent to breaking down every one of them cautiously, I reached the resolution that the first and subsequent choice together would be the best decision to use since we are doing this just because. This choice would at first be exorbitant however would diminish the costs later on. It would likewise be effective in light of the fact that it would permit us to dispose of sub-par merchants, which thus would encourage us in executing the fitting SCM programming. Moreover, it would diminish venture costs and formalize our issues and openings. With everything taken into account, after broad research and investigation, I would state this is the best choice for us to attempt. List of chapters 1.Executive Summary 2.Summary of Research 3.Review of the source 4.Recommendation 5.References Rundown of Research Diagram 1.Internet looking †¢Websites that gave data about Supply Chain Management (SCM) and Request For Proposal (RFP) 2.Analyzed and assessed the data and source 3.Selected a couple of dependable sources 4.Read chose data 5.Chose three sources 6.Analyzed the sources 7.Summarized every one of them Assets utilized The primary asset utilized was the web. The accompanying assets were used: Priority Integrated Marketing, Technology Evaluation Centers site. Finding however much data about the subject as could be expected so as to peruse and analyze was significant. Examination of the data permitted me to decide the depiction of RFP and choose which data could be helpful. So as to affirm the assets were solid, a basis of whether the site had a place with an expert organization must be met. Furthermore, the greater part of the assets gave general depictions, yet just those that could be helpful were chosen. An exhaustive read of all the data gave so as to separate the most significant angles must be embraced. Audit of the source RFP # 1 Source: Priority Integrated Marketing Title: â€Å"How to Write a Request for Proposal (RFP)† ProsCons †¢Explained the reason for RFP †¢Listed the regular components of RFP †¢Described kind of composing (language) that ought to be utilized †¢Emphasized the most significant component of RFP †¢Provided RFP format †¢Described RFP process steps †¢Elements depiction is too unclear †¢Template is general †¢RFP genuine model excluded RFP # 2 Source: Technology Evaluation Centers Title: â€Å"Supply Chain Management (SCM) RFP Template† ProsCons †¢RFP Template for solid reason, for example, SCM †¢Listed SCM capacities †¢A free example in Excel included †¢Possibility to arrange proper format †¢Ordered layout created by the experts †¢Template conveyed as Excel spreadsheet †¢Purpose of RFP isn't clarified †¢Described RFP for the most part †¢Free test is for transportation administration †¢Ordered layout isn't free RFP # 3 Source: Internet Title: â€Å"ABC of RFP: how to build up a successful solicitation for dangerous waste administration services† ProsCons †¢Describes the significance and motivation behind RFP †¢Process partitioned in stages †¢Explanation of each stage †¢Summary of key thought toward the finish of stage An and B †¢RFP for the waste help †¢Some focuses not pertinent †¢RFP for longer term participation †¢Template is excluded Proposal As was referenced in one of the sources, RFP is tedious. Be that as it may, a great RFP could be helpful for the organization particularly if the right SCM programming must be picked. Since this is the first occasion when we are utilizing RFP, we should utilize a blend of both alternative 1 and choice 2. The main alternative clarified the reason and expectation of RFP. It clarifies all the components that should be remembered for RFP, with brief portrayals going with every one of them, and stresses the most significant component. Likewise, it depicts all the means that ought to be mulled over. What's more, the first incorporated a solicitation for proposition layout which would give us a thought of how it should resemble. The subsequent choice is a run of the mill Supply Chain Management (SCM) RFP layout which could be valuable in our present circumstance. It records the highlights and capacities, and fills in as an information establishment reference all through the whole time of ou r SCM programming venture use. Besides, the subsequent choice gives a free example in Excel that we can use so as to set up our RFP. In addition, it likewise gives the choice for requesting the proper RFP for our present circumstance which we can mull over in light of the fact that it is our first time utilizing RFP. In spite of the fact that, it could be exorbitant, an acceptable RFP would dispense with sub-par merchants and assist use with executing right SCM programming, which would be valuable towards, and lessen future costs. References †¢ How to Write a Request for Proposal (RFP). (n.d.). Minneapolis Web Design. Recovered September 20, 2012, from http://www.netdynasty.com/articles/how-to-compose a-demand for-proposal.asp †¢ Supply Chain Management (SCM) RFP Template. (n.d.). Free RFP Template Samples. Recovered September 20, 2012, from http://rfp.technologyevaluation.com/store.asp?catid=5&productid=879

??l?? ?n?bl?m?nt Guide Definition, Ex?l?in?d, Ex?m?l??

??l?? ?n?bl?m?nt Guide Definition, Ex?l?in?d, Ex?m?l?? Sales ?n?bl?m?nt i? the act of im?l?m?nting ?tr?t?gi??, tools and ?r??????? th?t ??ntinu?ll? in?r???? the efficiency ?nd ?ff??tiv?n??? of your ??l?? ecosystemLet’s face it: M?rk?ting n??d? ??l?? ?? much as ??l?? n??d? m?rk?ting. Th? l?tt?r i? ?? im??rt?nt, in fact, it h?? it? ?wn name: sales ?n?bl?m?nt.S?l?? ?n?bl?m?nt i? a relatively new idea in th? B2B ??l?? indu?tr?. Because it’s so n?w, th? d?finiti?n of ??l?? ?n?bl?m?nt i? still evolving. Ev?r? d?? ???? th? ?dv?nt ?f n?w t??hn?l?gi?? ?r ?tr?t?gi?? th?t revolutionize ??l??, and as a result, wh?t m?? h?v? b??n tru? about ??l?? ?n?bl?m?nt a ???r ago i? n?t necessarily ???li??bl? ?n?m?r?.It’? im??rt?nt t? have a solid gr??? ?f what ??l?? enablement i?. On?? you und?r?t?nd h?w sales ?n?bl?m?nt fits int? your sales system, ??u can ???l? it to it? gr??t??t ??t?nti?l. Th? first ?t?? in understanding sales enablement is l??rning th? d?finiti?n m??t applicable to th? m?d?rn d?? B2B ??ll?r.H?r?’? th? short ?nd ?w??t v?r?i?n:S?l?? ? n?bl?m?nt is the strategic, ongoing ?r????? of equipping ??l?? teams with th? ??nt?nt, training, and t??l? they n??d to in?r???? ??l??. Th? f?und?ti?n ?f ??l?? enablement i? to ?r?vid? ??l??????l? with wh?t they n??d t? consistently h?v? v?lu?bl? ??nv?r??ti?n? ?t ???h ?t?g? ?f th? bu??r’? j?urn??.Pl??ing a f??u? ?n ??l?? enablement m?k?? sales teams more ?ff??tiv? b?:C?nn??ting ??l?? t??m? to the most r?l?v?nt content f?r each opportunity in the bu?ing ???l?Providing flexible w??? t? present ??nt?nt to ?u?t?m?r?D?liv?ring r??l-tim? vi?ibilit? into whether ?r n?t ?u?t?m?r? find ??nt?nt ?ng?gingA??l?ing advanced ?n?l?ti?? so ?it?h?? and ??nt?nt ??n be ??timiz?dEnabling sellers t? g?t the training th?? need ?nd measuring h?w ?ff??tiv?l? that tr?ining d?liv?r? b?tt?m lin? resultsB? thinking ?tr?t?gi??ll? ?nd applying b??t ?r??ti??? in th? ?riti??l ?r??? of ??nt?nt m?n?g?m?nt, tr?ining, playbooks and ??l?? ???r?ti?n?, sales enablement can driv? astounding results ?nd tr?n?f?rm ??l?? ef fectiveness. If you think of the ??l?? process as a funn?l, with f?ur b??i? ?t?g??, th? upper half is ?wn?d by m?rk?ting ?nd i? focused on g?n?r?ting int?r??t in th? company’s ?r?du?t? and ??rvi???.That ??rt ?f th? ??l?? ???l? h?? been transformed b? th? ?dv?nt of m?rk?ting ?ut?m?ti?n software, whi?h ?ll?w? ??m??ni?? t? reach ?ut to a broad audience ?nd nurtur? l??d? until th?? ?r? ready to be ?ng?g?d b? th? sales t??m.Th? lower h?lf i? primarily ?wn?d b? sales, ?nd i? focused ?n closing d??l? ?nd g?n?r?ting revenue.It i? b?ing tr?n?f?rm?d by ??l?? ?n?bl?m?nt ??ftw?r?, whi?h ??ui?? th? sellers with the tools, ?kill?, ?nd assets th?? need t? ?ng?g? ?ff??tiv?l? with bu??r? and driv? th? m?ximum ?m?unt ?f r?v?nu? f?r th? ??m??n?.Ti?? F?r Building Y?ur Sales En?bl?m?nt Str?t?g?Th? t?rm “??l?? ?n?bl?m?nt” i? discussed more ?nd more wh?n defining a ??m??n?’? ?u?????. E??h company d?fin?? thi? strategy differently, but the g?n?r?l consensus i? th?t a sales enablement ?tr?t?g? i? im ??r?tiv? for a company’s ?u?????. Organizations u?? this t? create, r?fin? ?nd communicate content and kn?wl?dg? t? the ??l?? t??m, so th?? ??n ?r?vid? a valuable bu?ing experience f?r ?r?????tiv? customers. And lik? any ?u?????ful team, a sales t??m’? ?tr?t?g? i? ?l??r thr?ugh ?x??uti?n. Im?l?m?nting th? fiv? ti?? below into your ?wn sales ?n?bl?m?nt strategy will improve ??ur win ??r??nt?g? in n? tim?.1) Do ??ur homework on l??d?Salespeople only ???nd 35% ?f th?ir tim? actually ??lling. B? providing ??m??ign activity, any ?r?vi?u? correspondence, ?nd contact information ??n ??v? salespeople v?lu?bl? tim? that ??n now b? used t? ?ng?g? with ?r?????tiv? customers. It’s ?l?? important for ??l??????l? to track ?nd save this information f?r l?t?r ??nv?r??ti?n?.2) CollaborateMarketing ?nd ??l?? d???rtm?nt? are becoming more ?nd m?r? ??nn??t?d, ?nd it ?h?w?: ??l?? has a 15 percent in?r???? in win rate wh?n sales ?nd m?rk?ting t??m? are ?lign?d. Sales ?nd m?rk?ting ??nn?t ?xi?t ?? i ndependent ?il??; b?th n??d ???h ?th?r t? succeed. W??kl? meetings with both teams, open communication ?h?nn?l?, ?nd mutually ??????ibl? tools ?r? imperative f?r ??l?? ?n?bl?m?nt.3) Give salespeople th? t??l? th?? need (?nd want) t? b? ?u?????fulIf m?rk?ting ??nt?nt matches up with what salespeople ?r? l??king f?r, they will w?nt to u?? it, ?nd will r????t?dl? ?h?r? it with ?r?????tiv? ?u?t?m?r?. But d?t? ?h??t numb?r? ?h?ng?, link? need updating, and br?nding guid?lin?? ?r? ?lt?r?d. U?ing a t??l th?t ?n?ur?? that the m??t up-to-date ??ll?t?r?l i? being shared will m?k? salespeople ?u?????ful, ?????i?ll? wh?n it m?k?? ??lling ???i?r ?nd doesn’t ?dd another ?t?? to th? ?r?????.4) M?k? ??l?? ??ll?t?r?l accessibleMarketers ???nd h?ur? m?king b??utiful and r?l?v?nt ?i???? of ??nt?nt. Th??? ?r? lik?l? ??v?d in a ?h?r?d “??rt?l” ?nd ???????d b? ??l?? when n??????r?. This likely brings ??l??????l? out ?f wh?t th?? w?r? doing, whi?h makes th? selling ?r????? l?ng?r. Im?l?m?nting ??l?? enablement t??l? directly into ??ur ?rg?niz?ti?n’? existing technologies will ??v? valuable time ?nd k??? salespeople f??u??d ?n the ?u?t?m?r r?l?ti?n?hi?.5) Edu??t? and tr?inWh?t g??d are th? b??t ??l?? ?n?bl?m?nt ?nd CRM t??l? if th? ??l?? t??m doesn’t kn?w h?wâ€"?r doesn’t w?ntâ€"t? u?? th?m? It’? important t? d?m?n?tr?t? th? v?lu? ?f these t??l?, b???u?? if salespeople d?n’t und?r?t?nd their value, th?? won’t w?nt t? u?? them. Ensure th?t all salespeople g? thr?ugh onboarding ?nd hold workshops on new t??hn?l?gi?? ?r ?tr?t?gi??.CONTENT TYPES FOR SALES ENABLEMENTCreating content f?r your br?nd that i? in lin? with ??ur bu??r personas is a crucial ??rt ?f ??l?? enablement, ?nd it ??n m?k? or br??k ??ur ??l?? ?r?????.T??-n?t?h ??l?? ?n?bl?m?nt ??luti?n? ?r? d??ign?d t? h?l? ??ur br?nd reach high-??t?nti?l ?r?????t?, in?r???? ??nv?r?i?n?, and ?l??? high-v?lu? d??l?.Oft?n, digit?l m?rk?t?r? are responsible for ?r??ting ??nt?nt f?r both ??nt?nt m?rk?ting ?nd ??l?? ?n?bl?m ?nt.S?, how ??n ??u l?v?r?g? your content m?rk?ting efforts to help ??ur team in?r???? sales?What C?nt?nt Enables S?l???C?nt?nt i? any information ?r ?nlin? ?x??ri?n?? th?t h?l?? build your brand n?rr?tiv? ?nd provides ?n ?nlin? ?x??ri?n?? f?r a user. Wh?th?r it’? a high-?u?lit? infographic, l?ng-f?rm bl?g post, ?r a vid?? ?x?l?ining the b?n?fit? ?f using your ??rvi?? ?r ?r?du?t, content i? key f?r digit?l m?rk?t?r? ?nd sales ?r?f???i?n?l? t? ?ng?g? with ?n ?udi?n?? ?nd d?v?l?? meaningful ??nn??ti?n? with high-?u?lit? prospects.When it ??m?? to sales ?n?bl?m?nt solutions, the t???? ?f content th?t ??u ?r??t? ??n have a major ?ff??t ?n the numb?r ?f ??l?? th?t ??u close. A ?urv?? b? DemandMetric ?r?vid?? some examples of wh?t may b? ??n?id?r?d ??l?? enablement ??nt?nt, including:Inf?rm?tiv? bl?g postsCase ?tudi??Cu?t?m?r t??tim?ni?l?Interactive ??nt?ntPrint m?t?ri?l?Em?il ??m??ign?Fr?m a sales ??nt?nt m?n?g?m?nt perspective, digit?l ??nt?nt is a high-v?lu? ?????t of ?n? effective ? nlin? ??l?? funn?l. Th??? materials are d?v?l???d t? keep high-??t?nti?l ?r?????t? m?ving thr?ugh th? sales funn?l ?nd ??nn??t?d t? the ??l?? ?r?????.H?w?v?r, it’s important t? n?t? th?t ??nt?nt ?r??t?d for ??l?? ?n?bl?m?nt i? ?uit? ?ft?n different fr?m ??nt?nt ?r??t?d f?r ??nt?nt m?rk?ting ?ur?????. According t? Seismic, content ?r??t?d for the conversion and ?l??ing ?t?g?? ?f th? ??l?? funnel i? ?l???ifi?d as sales ?n?bl?m?nt ??nt?nt, while content ?r??t?d t? ?ttr??t leads ?nd convert them int? ?r?????t? i? content f?r marketing purposes.Wh?n a m?rk?ting ?nd ??l?? t??m are ?lign?d in th? t???? of content created f?r ??l?? ?n?bl?m?nt v?r?u? th?t ?r??t?d f?r content marketing ?ur?????, a ??l?? t??m ??n utilize w?ll-?l???d dri?? ??r??? v?ri?u? t?u?h??int? t? m?k? th? final ??nv?r?i?n from prospect t? l???l customer.The f?ll?wing li?t highlight? the ?ight ????nti?l ??nt?nt t???? you ??n u?? ?? high-?u?lit? ??l?? enablement solutions:C?m??tit?r Research ?nd An?l??i? MaterialsF?r ??l? ? t??m? t? effectively und?r?t?nd th?ir customers’ n??d?, they need t? und?r?t?nd their ??m??titi?n. Competitor research ?nd ?n?l??i? ??nt?nt ?ll?w brands t? g?in in?ight? int? h?w th?ir ??m??titi?n i? ??nn??ting with th?ir t?rg?t audience whil? highlighting the areas where th?? ?r? lacking.Wh?n sales ?r?f???i?n?l? kn?w where th?ir ??m??n? ?ut??rf?rm? ?th?r? in th? industry, th?? ??n ?r?vid? future-forward inf?rm?ti?n ?nd ??luti?n? th?t d?m?n?tr?t? the ?dv?nt?g? ?f choosing th?ir ?r?du?t ?r service.A high-?u?lit?, ??m??titiv? ?n?l??i? document ?du??t?? ??l?? ?r?f???i?n?l? on how they ??n b??t persuade a high-potential ?r?????t to m?k? th? fin?l ?t?? in the ?nlin? ??l?? funn?l.Case Studi?? ?nd Oth?r Cu?t?m?r-C?ntri? C?nt?ntAs ?n example of ?n?th?r sales ?n?bl?m?nt d??um?nt for the eyes of ??l?? professionals, high-?u?lit? ?u?t?m?r-??ntri? documents h?l? to ?r??t? an ?nh?n??d understanding of ??ur ?u?t?m?r? and their wants, needs, and ?r?f?r?n???.W?ll-r?und?d customer-first ??nt?nt d?m?n?tr?t?? the ?truggl?? and ?h?ll?ng?? that your t?rg?t audience is f??ing, guiding a ??l?? ??r??n to ?h?r? ??nt?nt ?nd inf?rm?ti?n th?t ?h?w? h?w their ?r?du?t ?r service ??n be th? high-v?lu? solution they’ve b??n seeking.Thi? t??? ?f customer-centric content can b? ?r?vid?d t? ??l?? t??m? in m?n? f?rm?, ?u?h as case ?tudi??, vid?? t??tim?ni?l?, ?r writt?n customer recommendations. Ideally, thi? t??? of content will ??mmuni??t? the v?lu? th?t your bu?in??? ?r?vid?? t? it? ?u?t?m?r?.High-?u?lit? ?u?t?m?r-??ntri? ??nt?nt will ?uit? ?ft?n ?x?l?in th? challenge th?t r??uir?d a solution, how a brand ?t????d in t? m?k? a ???itiv? diff?r?n??, ?nd the r??ult? generated fr?m utilizing a specific ??rvi?? ?r ?r?du?t.Th??? d??um?nt? ?r? f?nt??ti? r?f?r?n??? f?r l?t?-?t?g? prospects th?t w?uld benefit fr?m ???ing ?r??f as t? h?w ??ur ??luti?n i? th? g?m?-?h?ng?r th?? n??d.Who Owns Sales Enablement?S?l?? ?n?bl?m?nt i? owned j?intl? b? ??l?? ?nd m?rk?ting. There are a few ?im?l? ?rg?niz?ti? n?l rul?? th?t ??n h?l? ??u ?tru?tur? your program. Fir?t, b?th sales and m?rk?ting mu?t collaborate ?n what resources ?r? needed f?r the ?r?gr?m. C?mm?n r???ur?? r??uir?m?nt? in?lud? ??nt?nt, ??nv?r??ti?n guid??, and ??l?? tr?ining. S???nd, marketing is u?u?ll? responsible for ?r??ting th? v??t m?j?rit? ?f thi? information. Third, marketing ?h?uld bear m??t of th? responsibility for tr?ining th? ??l?? ?rg?niz?ti?n. F?urth, ??l?? ???r?ti?n? plays a ?ru?i?l r?l? in “operationalizing” the inf?rm?ti?n ??l?? r???iv?? ?? ??rt ?f the ??l?? enablement program. Finally, it’? up t? ??l?? m?n?g?m?nt t? m?k? ?ur? th?t th? sales ?n?bl?m?nt ?r?gr?m i? in f??t b?ing ?ut into ?r??ti??.S?m? thought leaders ???it th?t there be no separation between ??l?? and m?rk?ting t??m? when it ??m?? to ??l?? ?n?bl?m?nt. This makes ??n?? in ?n id??l ?t?t?, but is ?ft?n un??hi?v?bl? in the r??l w?rld. Ev?n in th? m??t int?gr?t?d “r?v?nu?” ?rg?niz?ti?n?, there ?r? u?u?ll? di?tin?t sales ?nd marketing r?l ?? and r????n?ibiliti??, ?? ?utlin?d ?b?v?. When it ??m?? t? ??l?? ?n?bl?m?nt, th? b??t ?rg?niz?ti?n?l rul? i? that m?rk?ting i? a b?tt?r creator and ??l?? i? a b?tt?r ?nf?r??r.There i? ?n? ?th?r ?rg?niz?ti?n?l ??int t? consider â€" ??l?? enablement ??n ?nd ?h?uld b? a mind??t ?r ??rt of th? corporate ?ultur?. Th? ?ld ???ing “??u’r? ?ith?r in ??l?? ?r ??u’r? in ??l?? ?u???rt”   highlight? th?t you ?h?uld ?ith?r ??ntribut? t? sales enablement ?r benefit fr?m it. If we b?li?v? that ??l?? enablement h?? a positive impact ?n r?v?nu?, th?n it goes with?ut ???ing that ?ll ??rt? ?f th? ?rg?niz?ti?n have a vested interest in th? success ?f ??l?? ?n?bl?m?nt. C?m??ni?? th?t und?r?t?nd that ?ll ?m?l????? ?r? involved in helping im?r?v? ??l?? ??rf?rm?n?? are the ?n?? that trul? grasp th? m??ning ?f sales ?n?bl?m?nt.Bl?g P??t?Ev?n th?ugh ??nt?nt m?rk?ting ?nd sales ?n?bl?m?nt m?t?ri?l? are d?v?l???d f?r different uses, ??m? ??nt?nt marketing m?t?ri?l? lik? inf?rm?tiv? blog ???t? ??n be u tiliz?d during the l?t? stages ?f an ?nlin? sales funn?l.As ??l?? ?n?bl?m?nt t??l?, bl?g ???t? ?r? high-value r?f?r?n??? that ??n ?du??t? ??l?? ?r?f???i?n?l? ?nd b? u??d b? th?m t? nurture prospects ?nd ?l??? a ??l?.Fr?m a digital m?rk?ting ??r????tiv?, it’? vit?l th?t d??um?nt? lik? bl?g ???t? ?r? easily accessible t? ??l?? professionals in ?l?ud-b???d ?t?r?g? ???t?m? like G??gl? Driv? ?r Dropbox.Rather th?n b?ing l?b?l?d ?? blog ???t?, ??u ??n share them ?? ?ui?k ?n?-??g? reference documents f?r ??????ibilit? purposes.EB??k? and Whit?????r?Alth?ugh th??’r? traditionally u??d f?r content m?rk?ting ?ur????? in th? early ?t?g? of th? sales ?r?????, g?t?d content like ?B??k? ?nd whit?????r? ?r? invaluable materials f?r both content marketers and sales ?r?f???i?n?l? ?lik?.When ??l?? t??m? and marketing d???rtm?nt? m?int?in ?n ??tiv? lin? ?f ??mmuni??ti?n, they can ?n?ur? that these eBooks ?nd whit?????r? ????k to th? n??d? of high-??t?nti?l prospects, most of whom will be found fur th?r down the ??l?? funnel.Th??? full-circle d??um?nt? ?nd r???ur??? ?ft?n ??nt?in statistics ?nd ?du??ti?n?l inf?rm?ti?n ?b?ut h?w a br?nd’? ??rvi?? ?r product will ?r?vid? th? ??luti?n that a ?r?????t needs. If a sales ?r?f???i?n?l i? in need ?f a last-minute drip ?r ?it?h, th?? ??n r?f?r?n?? ???t ?B??k? ?nd whitepapers f?r ?n inf?rm?ti?n?l boost.S?l?? S?ri?t?Thi? is where tr?diti?n?l m?rk?ting techniques m??t digitally-enhanced ??l?? ?n?bl?m?nt strategies. Ring DNA d?fin?? ??l?? ??ri?t? ?? a “?r???rib?d ??t ?f t?lking points” to b? u??d b? ??l?? ?r?f???i?n?l? in th? late ?t?g?? of th? ??l?? funnel.Wh?n ??l?? ??ri?t? ?r? done right, th?? ?r? an integral f???t of a sales ?tr?t?g?. Th??? scripts ?h?uld be ??n?i?t?nt with inf?rm?ti?n th?t a ?r?????t has been provided, while also ?r?viding n?w educational ??nt?nt th?t ??uld ??r?u?d? th?m t? make a fin?l ?ur?h??? decision. These scripts provide a b??? for consistency throughout th? ??l?? funn?l, ?? well ?? between v?ri?u? sales ? r?f???i?n?l? ?n a team.H?w?v?r, it’s im??rt?nt t? r?m?mb?r th?t f?r ??l?? ??ri?t? t? be effective ??l?? enablement solutions, th?? ?h?uld b? u??d ?? a guid? rather th?n read w?rd-f?r-w?rd t? a ?r?????t. R?th?r, they provide th? ??rr??t v?i?? and t?n? th?t ?lign with a brand ?nd guid? a ??nv?r??ti?n with prospects ?? th?? m?v? b?tw??n ??l?? funn?l ?h????.For digit?l m?rk?t?r? wh? are d?v?l??ing ??l?? scripts, it’? vit?l that ??u actively ??mmuni??t? with ??l?? professionals so that you kn?w wh?t aspects of a ??l?? script ?r? working, ?nd wh?r? you ??n furth?r optimize the t?lking ??int? to ?r??t? a ?tr??mlin?d r?f?r?n?? f?r ??l?? ?r?f???i?n?l?.S??i?l Media Content ?nd MessagesS??i?l m?di? ?h?nn?l? ?r?vid? a high-??nv?rting ?l?tf?rm f?r b?th ??nt?nt m?rk?t?r? ?nd ??l?? ?r?f???i?n?l?. The m????ging ?????t? ?f these ?h?nn?l? ?r? especially important sales enablement ??luti?n?, as th?? provide a base for m??ningful prospect engagement.C?nt?nt ?nd digit?l m?rk?t?r? are ?ft?n in ?h?rg? ?f curating ?nd ?r?fting high-?u?lit? ??nt?nt t? maintain a br?nd’? active ???i?l m?di? presence.Wh?th?r it’? an in-depth bl?g ???t ?r 30-????nd video, thi? content ??n b? ?f high-v?lu? to ??l?? professionals trying t? m?int?in a ??nn??ti?n with ?r?????t?.F?r ?x?m?l?, ??l?? t??m? can send link? to previous ???i?l m?di? content that f?ll?w?r? ?ng?g?d with w?ll.On-b??rding C?nt?ntOften overlooked from a digit?l marketing ??r????tiv?, th? tr?ining ?nd on-boarding materials developed for ??l?? ?r?f???i?n?l? are a critical ??l?? enablement t??l. Not ?nl? d? these d??um?nt? ?r?vid? new ??l?? team members with inf?rm?ti?n on th? ??m??n?, but th?? d?m?n?tr?t? th? ideal v?i?? ?nd t?n? to b? u??d during ?u?t?m?r int?r??ti?n?.When ??u’r? d?v?l??ing these sales enablement materials, make ?ur? th?t you in?lud? ??nt?nt like your ??m??n?’? mi??i?n, v?lu??, ?nd ti?? on h?w ??l?? ?r?f???i?n?l? ??n ?u?????full? u?? ?r?-d?v?l???d ??nt?nt t? their ?dv?nt?g?.One-PagersOne-pagers ?r? ?n?-??g? gl impses th?t create a ?tr??mlin?d understanding of a ????ifi? aspect of ??ur br?nd. Wh?n used as ??l?? ?n?bl?m?nt solutions, ?n?-??g?r? can ?l??rl? ?rti?ul?t? the b?n?fit? ?f a ?r?du?t or ??rvi?? ?nd h?w it acts as an ?ff??tiv? solution t? a ?h?ll?ng? f???d by a high-??t?nti?l ?r?????t.These quick r?f?r?n?? sheets ?h?uld b? k??t in a cloud-based online location th?t’? accessible t? all, as they’re ??rf??t tools for ??l?? ?r?f???i?n?l? to boost th?ir knowledge or t? ??nd t? prospects wh? ?r? currently in the decision-making ?r?????.At th? ?nd ?f th? d??, high-?u?lit? ??l?? content management ??n help in?r???? ??nv?r?i?n? and ??ur ?rg?niz?ti?n’? b?tt?m lin?. S?l?? ?n?bl?m?nt ??nt?nt can b? utiliz?d by b?th ??nt?nt m?rk?ting t??m? ?nd ??l?? ?r?f???i?n?l? t? g?n?r?t? leads ?nd ?ng?g? with prospects thr?ugh?ut th? sales funn?l.How Is Sales Enablement Practiced?Th?r? are a numb?r ?f ??l?? ?n?bl?m?nt best practices th?t ??n help ??u with ??ur ?ff?rt?, but in m? opinion th?r? ?r? fiv? th?t really matter:D?fin? and d??l?r? th? ????ifi? ?bj??tiv?? f?r ??ur ?r?gr?m: At a high l?v?l, ??ur ?r?gr?m ?h?uld f??u? ?n helping ??l?? people ??ll m?r? effectively. Thi? starts with providing ??l?? ????l? with everything th?? n??d to ?ng?g? ?nd ??nv?rt buyers. But what do ??u focus ?n fr?m th?r?? Sh?uld you f??u? ?n detailed information ?b?ut products ?nd ??rvi???? Wh?t about sharing best ?r??ti??? from t?? performers in th? sales organization? H?w about th? d?v?l??m?nt ?f ??l?? skills like d?liv?ring gr??t ?r???nt?ti?n?? These ?r? ?ll g??d ??ti?n? to ??n?id?r and th?r?’? no reason ??u ju?t have to pick one.M?k? th? buyer’s ?x??ri?n?? the f?und?ti?n of ??l?? enablement: Given that ??l?? enablement i? ?b?ut ?m??w?ring ??l?? people t? engage th? bu??r, it makes ??n?? th?t ??u would m?k? th? buying experience th? ??rn?r?t?n? of your efforts. There ?r? tw? pieces t? thi?. Fir?t, m?k? ?ur? that ??l?? people und?r?t?nd wh? th? buyer i? ?nd th? j?urn?? th??’r? on. S???nd, map ?? ur ??l?? ?l??? ?nd tr?ining to th? bu?ing ?x??ri?n??. Thi? is ju?t sales ?n?bl?m?nt 101.Create ?nd u?? a lot ?f high ?u?lit? ??nt?nt: Content i? quickly b???ming th? “f?r?? multi?li?r” of m??t m?d?rn sales ?rg?niz?ti?n?. Thing? like bl?g ???t?, whit? ????r?, ?nd w?bin?r? ?ll?w a l?rg? numb?r ?f ??l?? people t? d?liv?r a l?t of v?lu?bl? to bu??r? in a scalable, ??ntr?ll?bl? w??. In f??t, good ??l?? people are n?w u?ing ??nt?nt ?? a crutch, ?r?f?rring t? l?t high ?u?lit? content d? the talking. So m?k? sure ??ur ??l?? team h?? a lot of high ?u?lit? ??nt?nt th?t maps t? th? bu?ing process.Make ??l?? tr?ining ?n ?lw???-?n, ??ntinu?u? effort: Sales tr?ining is a big ??rt ?f ??l?? enablement. It’s wh?r? sales ????l? l??rn h?w to sell more ?ff??tiv?l?. M??t ??l?? training ?r?gr?m? suffer from a f?t?l fl?w â€" th?? happen ?n?? a ???r. As a r??ult, ??l?? people ?r? ?ui?k to f?rg?t wh?t th??’v? learned, as w?ll as the inf?rm?ti?n, ??nt?nt, ?nd t??l? they’ve been provided with. T? ?? mb?t this, you n??d t? make ??l?? training a ??ntinu?u? ?ff?rt. You ?h?uld ??ndu?t at l???t ?n? f?rm?l tr?ining a m?nth ?nd u?? t??l? lik? n?w?l?tt?r? and ??ll?b?r?ti?n ?l?tf?rm? t? k??? ??l?? ?n?bl?m?nt in front ?f the sales t??m.Ensure th?t sales ????l? are l?v?r?ging wh?t ??u provide: Even the best ??l?? ?n?bl?m?nt programs can die a quick death if no one i? w?t?hing how ??l?? u??? wh?t’? provided t? them. It’? critical that ??l?? management ?nf?r?? th? u?? ?f b??t ?r??ti???, content, ?nd t??l? in th? ??l?? ?rg?niz?ti?n.GETTING SALES ENABLEMENT RIGHT G?tting ??l?? ?n?bl?m?nt right m??n? bigger d??l?, high?r revenues, l?w?r ???t? ??r l??d, ?nd greater customer ??ti?f??ti?n. M??? it up, and ??u’r? looking at l??t revenue ????rtunit?, longer ??l?? ???l??, and gr??t?r ?x??n??.In f??t, IDC estimates th?t for a t??i??l $1 billi?n firm, ???r ??l?? enablement results in $14 million in ?dditi?n?l ??l?? ?nd m?rk?ting ?x??n??? ?nd $100 milli?n in l??t revenue opportunity.So h?w do ??u g?t it right?Agr?? ?n th? revenue m?d?lThi? i? th? r??dm?? f?r how l??d? m?v? through the sales funn?l, fr?m name t? l??d to M?rk?ting Qualified L??d (MQL) t? Sales Qu?lifi?d L??d (SQL) thr?ugh to S?l?? Accepted Lead (SAL) and ????rtuniti?? w?n ?r l??t.Think ?f this ?? a ?t?t? di?gr?m; no lead ??n be in tw? ?l???? at ?n? one tim?. Gaining consensus ?n how each of th??? l??d ?t?g?? ?r? defined and how a l??d progresses fr?m ?n? stage t? another is an important ?t?? t? h?ving m??ningful ??nv?r??ti?n? ?b?ut h?w m?rk?ting ??n really ?u???rt ??l??.D?t?rmin? th? rul?? ?f ?ng?g?m?ntThink ?f thi? ?? th? g?m? plan for wh? is ?n ??int for ??mmuni??ting t? ????ifi? l??d?.F?r example, if ??m??n? from th? sales team g??? t? a n?tw?rking event ?nd m??t? a ?r?????t, should m?rk?ting ??mmuni??t? with th?t person?What ?b?ut l??d? th?t ?r? m?rk?ting influ?n??d, but n?t marketing sourced? (Our ?dvi??â€"wh??v?r brought in the l??d is r????n?ibl? f?r ??mmuni??ting with th?t ??r??n.)H?ving a g?m? plan f ?r different scenarios not ?nl? ??n ?r?v?nt ??mmuni??ti?n br??kd?wn?, it ?l?? i? th? first ?t?? for ?r??ting w?rkfl?w? that ?u???rt th? m?n? different ??th? ?r?????t? might take ?n th?ir buying j?urn??.D?fin? ??l?? readinessWh?t does a sales-ready l??d l??k lik?? A?t lik?? S?und lik??Thi? d?finiti?n i? th? ?riti??l juncture between m?rk?ting ?nd ??l??, th? point ?t whi?h a l??d m?v?? from m?rk?ting territory t? sales l?nd. It’? ?l?? probably th? biggest single ??ur?? ?f di??gr??m?nt ?nd di?????intm?nt b?tw??n m?rk?ting ?nd sales.Kn?w the math b?hind lead ???ringThi? i? a simple ??u?ti?n: (behavioral) ??ti?n? + (d?m?gr??hi?) attributes = l??d ???r?.But h?w much weight ?h?uld marketing giv? to diff?r?nt ??ti?n? ?nd what ?ttribut?? m?tt?r more than ?th?r?? Does it mean more if a l??d ?ign? up f?r a w?bin?r, f?r ?x?m?l?, th?n if th?? r??d your l??t three blog ???t?? Wh?t if someone ??mm?nt? on a ???t? Simil?rl?, h?w d? ??u w?igh the v?ri?u? ?h?r??t?ri?ti?? th?t m?k? u? a ??l??-w?rth ? lead?Annu?l r?v?nu??, l???ti?n, g??gr??hi? f??t?rint, number of ?m?l?????, titl?, indu?tr? th? li?t ?f ??t?nti?l ?ttribut?? i? l?ng. The D?finitiv? Guid? t? Lead S??ring fr?m M?rk?t? li?t? more th?n 50 ?u?liti?? t? consider wh?n scoring l??d?, but t?k? h??rt. Y?u just h?v? to agree ?n th? ?n?? th?t m?tt?r th? most t? ??u and ??ur ??l?? team.U? the IQ ?n l??d int?llig?n??Think ?f this ?? th? Cliff Notes v?r?i?n ?f ???h lead’s history. It’s th? essential guide t? what ??ur ??l?? t??m needs t? know to continue th? ??nv?r??ti?n th?t m?rk?ting h?? begun with ???h ?nd ?v?r? ?n? ?f th?m.Sh?r? t?? mu?h information and your sales team i? lik?l? to g? ?n inf?rm?ti?n ?v?rl??d. Share t?? little and you run th? ri?k ?f t?king tw? ?t??? b??k r?th?r than m?ving forward with a ??t?nti?l ?u?t?m?r.Figur? ?ut th? rul?? f?r l??d ???ignm?ntWh?’? ??t?hing th? ball wh?n m?rk?ting ??nd? a lead ?v?r t? ??l??? Figuring thi? ?ut in ?dv?n?? will n?t ?nl? ?r?v?nt ??nfu?i?n, it will ?l?? r?du?? th? ri?k of dropping that b?ll, whi?h i? th? l??t thing ??u w?nt t? d? with a potential customer.D?v?l?? a ?l?n f?r lead alertsJu?t ?? having th? right information is im??rt?nt, so too is d?liv?ring it at the right time. A well-integrated ??l?? and marketing t??hn?l?g? ?l?tf?rm ??n h?l? ?ut?m?t? th??? t??k?. Y?u ju?t n??d t? figur? ?ut which ?l?rt? n??d to b? sent to whom and wh?n.E?t?bli?h ?gr??d-u??n SLA?L??t but not least, document h?w much time each ?f th??? ?t??? ?h?uld take.H?w l?ng d??? m?rk?ting h?v? t? qualify a lead that’s r???h?d ?n optimal state ?f ??l?? readiness?And h?w l?ng d? ??l?? h?v? t? ??nv?rt a Sales Accepted Lead (SAL) t? a Sales Qu?lifi?d L??d (SQL)?Wh?t happens if a ?r?????t remains ?u?lifi?d but not r??d? to t?lk t? sales? S?tting ?l??r ?x???t?ti?n? reduces finger-pointing.Simply put, don’t second-guess th? details th?t m?tt?r. W?rk it out ?? ??u can ??t your sales team up for success.SALES ENABLEMENT TOOLSIf businesses want t? ?t?? ?n top in t?d??’? ?h??ti? s ales ?nvir?nm?nt, they need to k??? a pulse ?n the m?rk?t?l???. Th?r?’? n? d???rtm?nt m?r? im??rt?nt t? h?v? this tight grasp ?f kn?wl?dg? than S?l??. In a w?rld of ?m??w?r?d, inf?rm?d ?nd tech-savvy ?u?t?m?r?, sales ?r?f???i?n?l? n??d to b? more ?d??t th?n ?v?r wh?n it comes t? streamlining the bu??r j?urn??â€"??l?? enablement t??l? ?n?bl? reps to accomplish thi?.F?rtun?t?l?, hundr?d? t??l? h?v? ?m?rg?d to help sales ?r?f???i?n?l? r?m?in ?t the forefront ?f th?ir customer’s mind. However, ?? with ?n?thing in bu?in???, th?r?’? n? ?n?-?iz?-fit?-?ll ??luti?n f?r ??l?? ?n?bl?m?nt t??l?. While some ??m??ni??’ ?????? tools to ?r??t? better ?lignm?nt b?tw??n ??l?? and marketing, ?th?r? will use ??l?? enablement t? d?liv?r th? right ??nt?nt t? their sales department ?t th? right tim?.Th? key thing to r?m?mb?r i? that im?l?m?nting the right sales ?n?bl?m?nt t??l ??n give ??u th? ?tr?ngth you need t? ?h?r? ??nt?nt, b???t ?r?du?tivit? ?nd ?nh?n?? ?m?l???? ?ng?g?m?nt.Ev?ntu?ll?, thi? ? r????? will giv? ??u th? ???iti?ning you n??d to ?tr??mlin? ??ur ??l?? funn?l, ?nd ?l??? m?r? accounts.Before we ??v?r some of the most ?r?du?tiv? ??l?? enablement tools ?n th? market t?d??, it’s im??rt?nt to understand ?x??tl? wh?t ??u’r? l??king f?r. S?l?? ?n?bl?m?nt i? a strategic process d??ign?d to optimize th? bu??r journey.Essentially, the t??l? ??u use in thi? ???r???h ?r? designed t? give sales d???rtm?nt? b?tt?r int?r??ti?n? with th?ir ?r?????t?, ?ll?wing th?m t? close m?r? deals.Th?ugh sales enablement tools ??n b? diverse, ???h ?ff?ring a r?ng? ?f uni?u? f??tur??, some of th? m??t ??mm?n ?l?m?nt? of ?n? ?l?tf?rm ?r?:Content M?n?g?m?nt F??tur??65% of sales r??? ??? th?? ??n’t find th? right ??nt?nt t? nurture prospects. In a world wh?r? content is ?r?du??d more r??idl? than ever, ??l?? ?n?bl?m?nt ??luti?n? ??n h?l? ??u to organize, ?t?r? and ?ubli?h ??nt?nt ?ui?kl? and effectively.Id??ll?, you’ll b? ?bl? t? tr?n?f?rm chaotic ??nt?nt into a manageable ????t f?r dri ving r?v?nu?.Cu?t?m?r Eng?g?m?nt S?luti?nStudi?? ?h?w that f?ilur? to ?lign ??l?? ?nd m?rk?ting around customer ?ng?g?m?nt ??n ???t B2B ??m??ni?? 10% ?f th?ir r?v?nu? ??r year. S?l?? enablement t??l? ?r??t? f??t?r connections with ?u?t?m?r?, empowering bu?in????? to ?h?r? th?ir b??t ??nt?nt at th? most ???r??ri?t? times.AnalyticsD?m?nd generation t??m? r???rt th? l???t ?lignm?nt around ?n?l?ti?? (31.8%) ?nd content d?v?l??m?nt (34.6%).Unf?rtun?t?l?, ??ur m?rk?ting ?ff?rt? n??d to be m???ur?bl? if you w?nt t? learn from wh?t’? working.An?l?ti?? ??n h?l? you to fill the g??? in your ??l?? ??luti?n and ?r?du?? a m?r? effective ?tr?t?g? for ?u?????.CustomizationFor sales d???rtm?nt? t? thriv?, th?? n??d to b? experts in placing the right content in fr?nt ?f th? right customers, ?t th? right tim?. Companies th?t excel ?t this l??d nurturing ?r????? can g?n?r?t? 50% m?r? ?u?lifi?d l??d? ?t a 33% l?w?r cost.Sales enablement tools ?im?lif? the ??l?? ???l?, ?ll?wing ???i?r int?r??ti?n? wit h ?r?????t? ?nd ?u?t?m?r? b? minimizing the time it takes t? place r?l?v?nt ??nt?nt in fr?nt ?f your t?rg?t ?udi?n??.Defining attributes of ??l?? ?n?bl?m?ntTh? ?bj??tiv? ?f sales ?n?bl?m?nt i? ?tr?ightf?rw?rd. It’? ?b?ut ?r?viding ??l?? ????l? with th? r???ur??? th?? n??d t? ??ll m?r? effectively. Of course, h?w ??u make thi? happen is a more ??m?l?x di??u??i?n.S?l?? ?n?bl?m?nt is less about ??l?? and more about th? bu??r. Th? field of ??l?? ?n?bl?m?nt is predicated ?n ?r?viding sales ????l? with what they n??d to engage th?ir target buyers. A? such, it’? im??rt?nt to remember a ?im?l? t?n?t â€" ?r?vid? ??l?? with th? r???ur??? th? bu??r w?nt?. It’? ?l?? important to und?r?t?nd when th? bu??r wants to l?v?r?g? th??? resources.Wh?t sales ?n?bl?m?nt ?r?vid?? t? ??l?? people i? a ?riti??l ??rt ?f d?fining ??ur program. Wh?t ??u ?r?vid? usually t?k?? the f?rm ?f inf?rm?ti?n. W? gr?u? thi? information int? tw? ??t?g?ri??. Fir?t, th?r? are thing? like ??nt?nt that ??l?? will ?r?vid? t? the buyer. S???nd, there are things lik? best ?r??ti???, research, ?nd tools that ??l?? will ??n?um? internally.An?th?r defining ?ttribut? of enablement is that ??l?? ????l? must know h?w t? u?? th? resources you ?r?vid? t? th?m. That’s why tr?ining ?nd d?v?l??m?nt ?h?uld b? ?u?h a big ??rt ?f most ?r?gr?m?. The m??t ?ff??tiv? ?r?gr?m? ??ndu?t traditional training programs, but also u?? t??hn?l?gi?? lik? ??ll?b?r?ti?n t??l? to m?k? ??l?? training ??ntinu?u?.On? fund?m?nt?l ?r?mi??? ?f ??l?? enablement i? th?t it helps ?ll sales people wh?th?r ??u have a ??l?? ?rg?niz?ti?n of one ?r 1,000.Giv?n th?t, ??u n??d to m?k? ?ur? that wh?t ??u provide t? ??l?? ????l? i? ???? t? u??. When d??igning f?r u??bilit?, ??u should make r???ur??? easy t? find and easy t? ???l?. You w?nt these r???ur??? t? be used over ?nd ?v?r ?g?in. Thi? will ?nl? happen if they are high ?u?lit? (??? the ?r?vi?u? ??int ?n th? buyer ?nd providing ??l?? with thing? th? bu??r w?nt?) ?nd ???? to use.Whether th? ?? l?? team u??? wh?t ??u ?r?vid? i? k?? t? ??l?? ?n?bl?m?nt. The best ??l?? enablement programs track ?nd ?nf?r?? wh?th?r resources ?r? b?ing used across th? ??l?? ?rg?niz?ti?n. M??t importantly, they optimize future sales ?n?bl?m?nt efforts b???d ?n wh?t’? u??d ?nd wh?t’? n?t u??d.Th? final d?fining characteristic of sales ?n?bl?m?nt i? m???ur?m?nt. S?m? ?f th? more meaningful ??l?? enablement m?tri?? that ??u should tr??k in?lud?: average ??l?? cycle length; number of r??? ??hi?ving quota; ?nd ?v?r?g? d??l ?iz?. There ?r? ?th?r m?tri?? ??u ??n tr??k, but th??? thr?? ?r? a g??d place to ?t?rt.On? thing th?t m??t ?x??rt? agree on i? th?t ??l?? ?n?bl?m?nt ?h?uld start with a deep und?r?t?nding of wh? th? bu??r is and wh?t they w?nt. In ?th?r words, effective sales ?n?bl?m?nt is ?u?t?m?r-??ntri?. It’? a program that h?l?? ??l?? ????l? ??mmuni??t? more ?ff??tiv?l? with ?u?t?m?r? by providing them with the inf?rm?ti?n and t??l? th?? n??d t? ?r?vid? bu??r? with wh?t th?? w?nt.FINDING THE BEST SALES ENABLEMENT TOOLSTh? purpose ?f the marketing ?nd ??l?? t??m? in ?n? bu?in??? i? t? driv? sustainable gr?wth. With the right ??l?? ?n?bl?m?nt ??luti?n?, ??u ??n bring Marketing ?nd S?l?? t?g?th?r whil? giving r??? th? t??hn?l?g? th?? need to perform at th?ir high??t ??t?nti?l.The f?ll?wing tools will ?lign ?r???-d???rtm?nt?l ?r??????? whil? ?im?lif?ing ??m??ign m?n?g?m?nt, ?r?viding th? background ??u n??d to und?r?t?nd ??ur k?? metrics.MembrainA sales ?n?bl?m?nt strategy designed to ???i?t t??m? in B2B ?nvir?nm?nt?. B2B sales ?ft?n m??n numerous stakeholders and l?ng?r sales ???l??.M?mbr?in ?r?vid?? a dedicated ?l?tf?rm th?t meets th? demands ?f m?r? ??m?l?x ??l?? t??m?, m?king it easier t? ?x??ut? a ??w?rful ??l?? ?tr?t?g? with ??n?i?t?nt guid?n?? ?nd performance analytics.Key F??tur??Simplify ??m?l?x B2B ??l?? ?r??????? with ??ntinu?u? guid?n?? ?nd ?n?l?ti??A????? a ?im?lifi?d coaching ?l?tf?rm to im?r?v? t??m performanceIntegration with S?l??f?r?? availableA????? v?ri?d vi?u?l t??l? that im?r?v? th? ??lling ?x??ri?n??Track k?? metrics ?t every stage of the buyer journeyD?t?rmin? win r?t? influ?n??r? with graphsUnb?x?d AdvisorAnother ?im?l? yet effective tool for ??l?? enablement, Unboxed advisor is a ?l?tf?rm d??ign?d for enterprise ??l?? t??m? w?rking both online ?nd offline. Th? ??luti?n cuts down ?n tr?ining tim? f?r ??l?? r??r???nt?tiv?? ?nd can guid? l??rn?r? thr?ugh th?ir initial experiences with ?u?t?m?r?. Th?r? is ?l?? a r?ng? ?f ?dd-?n? t? ?h???? from.K?? F??tur??A r?ng? of int?r??tiv? d?m?? t? h?l? showcase ??rvi??? ?nd ?r?du?t?Guided ??lling engine th?t creates r???mm?nd?ti?n? b???d ?n ?u?t?m?r inputC?nt?nt libr?r? features to organize and ?h?r? marketing and ??l?? m?di?Lightw?ight CRM capable ?f managing ??m? accounts ?nd r???mm?nd?ti?n?P?w?rful m?tri?? ?nd r???rting capabilitiesB?mbu by S?r?ut SocialMany ?rg?niz?ti?n? ?r? r??lizing th? impact th?ir employees have in ?m?lif?ing brand awareness t? ultim?t?l? ?ttr??t better, m?r? ? u?lifi?d leads. Bambu ?lign? organizational g??l? t? in?r???? bu?in??? r?v?nu?, ???l? ?m?l???? gr?wth, b???t ?w?r?n??? ?nd ?tr??mlin? int?rn?l ??mmuni??ti?n?.Bambu ?l?? ?ng?g?? ?r?????t? with exciting ??nt?nt ?tr?ight fr?m ??ur ?m?l?????, h?l?ing ??ur t??m g?in consumer trust and achieve ?tr?ng?r l?v?l? ?ng?g?m?nt.K?? F??tur??M?n?g? user experience with ?im?lifi?d permission ?nd access managementIn??ir? stronger brand connections with built-in tools f?r social ?ng?g?m?ntEmpower ?m?l????? t? advocate f?r ??ur ??m??n? by ?h?ring ??nt?ntReach more qualified ??l?? ?r?????t?Inspire th?ught leadershipB???t r?v?nu? with ?u?lit? leadsIm?r?v? sales with insight ?nd vi?ibilit? through ?n?l?ti??En?ur? ??n?i?t?n?? ?nd ??m?li?n?? with ?n ?dv?n??d m?n?g?m?nt platformYeswareYesware isn’t a ?t?nd?l?n? platform f?r ??l?? ?n?bl?m?nt lik? m?n? of th? t??l? on thi? li?t. Instead, it’? a Gm?il plugin that ?ll?w? ?m?il m?rk?t?r? ?nd ??l?? professionals to di???v?r m?r? fr?m th?ir inb?x.Th? system pro vides powerful in?ight? int? ?r?????t and customer reactions in th? email w?rld, whi?h ??uld be u??ful ?in?? email should b? ???????d by 3 billi?n people by 2020.Key F??tur??Em?il tr??king features t? align metrics and sales goalsCu?t?miz?bl? templates ?nd demosCRM int?gr?ti?n ?v?il?bl?S?n?hr?niz? ?ut?m?ti??ll? b?tw??n ??ur CRM ?nd inb?xA????? f?ll?w-u? r?mind?r? so ??u d?n’t f?rg?t t? nurtur? a l??dM?v?nlinkOn? of th? k?? factors of sales ?n?bl?m?nt r?v?lv?? ?r?und th? ?bilit? t? track g??l? and projects. Aft?r all, ??ur Sales ?nd Marketing t??m? b?th n??d t? access projects th?t n??d m?n?g?m?nt.Mavenlink ?r?vid?? a full ?v?r?ight of ??ur bu?in??? ???r?ti?n ?? th?t ??u can ??? ?x??tl? h?w ??ur company is w?rking ?v?r?ll. It ?l?? ??rmit? diff?r?nt ?r??? ?f th? bu?in??? t? collaborate ?nd ??nn??t ???il?.K?? F??tur??Improve collaboration by ?im?lif?ing ??mmuni??ti?n b?tw??n groupsM?n?g? r???ur??? m?r? ?ff??tiv?l?, ?nd di?tribut? ??nt?nt quicklyIm?r?v? bu?in??? intelligence with ??n? i?t?nt tr??king ?nd m?tri??G?t a ??m?l?t? view ?f your ???r?ti?n through spreadsheets and vi?u?l?D?liv?r better ??nt?nt with simpler ?l?nning ?nd ??h?dulingEnjoy real-time ?????? to ?r?j??t ?r?fit?bilit? and performanceGetAcceptGetAccept i? ?n?th?r ?f th? m??t ???ul?r ??l?? ?n?bl?m?nt t??l? on th? m?rk?t today, designed t? h?l? salespeople close more d??l?.It enhances business ??rf?rm?n?? b? organizing th? ??l?? experience int? a ?tr??mlin?d ??t of stages, intended to stop ?r?????t? fr?m slipping thr?ugh th? fingers ?f r??r???nt?tiv??.Th? platform ?r?vid?? t??l? for ?v?r? l?v?l ?f the sales experience.Key FeaturesSign sales documents ?ui?kl? and securely with ?-?ign?tur??Cr??t? vid?? ?r???nt?ti?n? ?nd introductions t? ?nh?n?? sales ?r?????l?R??l-tim? discussions ?nd messaging driv?? deals f?rw?rd with quicker communicationSm?rt reminders d?liv?r n?tifi??ti?n? ????rding to ??tt?rn r???gniti?n ?nd document b?h?vi?rMobile ???? for Android and iOS k??? sales ?nd m?rk?ting connected on t he g?“D??l Accelerator” uses int?llig?n?? t? in?r???? ??l?? ??ti?n?LevelElevenA ??l?? enablement ?tr?t?g? that f??u??? ?n ??tivit? m?n?g?m?nt, LevelEleven helps ??m??ni?? t? g?n?r?t? more ROI b? ?m??w?ring sales teams with r??l-tim? vi?ibilit? int? th? d?il? ??rf?rm?n?? ?f th?ir ?r?j??t?.Th? solution l??k? ?t k?? sales ?tr?t?gi?? and b?h?vi?r? ?nd k???? teams ?n tr??k with ??nt??t?, ?? w?ll ?? m?nthl?, weekly, ?nd daily g??l-??tting options.K?? F??tur??Improve ?m?l???? ?ng?g?m?nt with t??m ??rf?rm?n?? ???r???rd?Sim?lif? tr?ining with a central ????hing hubP?r??n?liz?d ??rf?rm?n?? cards and “early warning systems” to track ??rf?rm?n??A?tivit? ?n???h?t? ?r?vid? in?ight int? daily behaviorsS?l?? ??nt??t automation options g?mif? the sales ?r?????PipedrivePipedrive ??l?? enablement ?l?tf?rm i? int?nd?d t? h?l? t??m? push ??nt?nt ??r??? a r?ng? ?f diff?r?nt marketing ?h?nn?l? ?t once.It f??tur?? a ?im?l? ?nd ??ntr?liz?d m?n?g?m?nt ?l?tf?rm whi?h h?l?? t? ?r?m?t? br?nd compliance ?nd ??n?i?t?n??, ?l?ng with ?n ?nd-t?-?nd solution f?r m???uring ?nd tracking ??l??.Key F??tur??Execute ?nd manage omnichannel ??m??ign? easilyCustomize ?v?r?thing ????rding t? ??ur ??l?? strategy preferencesIntegrate with G??gl? ????, ?nd g? mobile with iOS ?nd Android versionsWrit? ?m?il? dir??tl? from PipedrivePr?vid? activity r?mind?r? to groups t? k??? th? team ?n tr??kVi?w statistics and measure prospects th?t ?r? “w?n” ?r “lost”SALES ENABLEMENT CONTENT MAPPING: WHAT IT IS AND WHY IT MATTERSWhat Is C?nt?nt Mapping?S?l?? En?bl?m?nt ??nt?nt m???ing is essentially a way t? organize ?nd ??t?g?riz? ??ur ??nt?nt. Because ?v?r? ??m??n? h?? diff?r?nt types ?nd v?lum?? ?f ??nt?nt ?nd diff?r?nt ?rg?niz?ti?n?l ?tru?tur??, the ????ifi?? ?f wh?t th?t content m???ing ?nt?il? ?r? g?ing to v?r? from ??m??n? t? ??m??n?.M??t ?ft?n, th?ugh, it’s as ?im?l? as a ??r??d?h??t th?t ?rg?niz?? ??nt?nt by diff?r?nt f??t?r? (??nt?nt publisher, content t???, ??nt?nt d???ri?ti?n, targeted bu??r p ersona, ?nd ?? on). Thi? aims to ensure th?t anyone who needs th? ??nt?nt, ????ifi??ll? ??l??????l?, ??n ???il? ?nd intuitively find it.Th? St??? Inv?lv?d with Eff??tiv? C?nt?nt M???ingStep 1. Id?ntif? the ?t?k?h?ld?r?The fir?t ?t?? i? t? ascertain wh?’? g?ing t? b? d?ing wh?t with th??? various ?i???? ?f ??nt?nt. Y?u’ll want t? identify not ?nl? wh? creates th? ??nt?nt but wh? ?ubli?h?? it ?nd analyzes it ?ft?r th? fact. D?t?rmin? wh? these people are ?? well ?? th?ir r?l?? in the ???t?m.In a l?rg? ??m??n?, th?r? might be m?n? ????l? who d??l with ?n? giv?n t??? of ??nt?nt. However, it’s best to h?v? ?n? ?ubli?h?r f?r each ?f these categories. Th?t ??r??n can then m?n?g? the process ?nd ??mmuni??t? dir??tl? t? ??l?? r??r???nt?tiv??.Step 2. M?? the ??nt?ntOn?? ??u’v? identified ?t?k?h?ld?r?, it’s tim? t? ??tu?ll? think ?b?ut what ??nt?nt needs t? b? ???tur?d within thi? ???t?m. At this ?t?g?, it’? im??rt?nt t? remember to b? focused. Dedicate your time ?nd ?n?rg? t? what ’s most important f?r your salespeople r?th?r th?n anything and everything ??nt?nt-r?l?t?d th?t a ??ll?r might n??d.Tim? i? a limit?d commodity f?r ??ur ??l??????l?, ?nd th?? ?im?l? can’t ?ift thr?ugh a burd?n??m? ?m?unt ?f ??nt?nt. If, for ?x?m?l?, ??u provide a ??l????r??n with ?ll ??ur ???? ?tudi?? r?th?r than one ?r tw? highly ????ifi? ???? ?tudi?? th?t apply t? his ?r h?r selling ?itu?ti?n, you’re ju?t inund?ting that ??l????r??n with ??nt?nt. If ??ur system d???n’t ?r?vid? ?r??i?? information, ??u h?v?n’t d?v?l???d ?n ?rg?niz?d, ?tr?t?gi? plan ?f ?tt??k.Remember also that th? im?r?v?m?nt ?r????? in thi? S?l?? En?bl?m?nt content m???ing stage i? n?v?r ??m?l?t?. It’? ?lw??? ?v?lving ?nd ?h?nging ?? your ??m??n? evolves and ?h?ng??, ?? w?iting until th? system i? “??rf??t” or “d?n?” i? ?nl? going to delay th? l?un?h. N?v?r l??? ?ight of ??ur number one j?b: making ??ur m?? ?rg?niz?d, ???? t? understand, intuitive, ?tr?ightf?rw?rd, ?nd ?ff??tiv? for ??ur ??l??? ???l?.Step 3. C?n?id?r th? bu??r’? journey with S?l?? En?bl?m?nt content m???ingA? is the case with ?v?r? ?t?? in this process, the bu??r’? j?urn?? i? g?ing to look diff?r?nt f?r ?v?r? companyâ€"and it could ?v?n v?r? f?r diff?r?nt selling tr?n???ti?n? within that ??m??n?. With th?t in mind, th? steps ?f the buyer’s journey ?r? not set in stone. Th?? ?r? ?lw??? ???r?xim?ti?n? ?f the ?t?g?? people t??i??ll? g? thr?ugh wh?n m?king a purchasing d??i?i?n, but they are certainly an ?ff??tiv? starting ??int.While th? bu??r’? j?urn?? i? ?ru?i?l t? ?r??ting th? right kind ?f ??nt?nt, it i? n?t th? id??l w?? t? organize th?t content. A case ?tud?, f?r ?x?m?l?, could be r??u??t?d at ?n? ?t?g? in th? buying process. Th?r?f?r?, tr?ing t? ?rg?niz? ??ur ??nt?nt around a giv?n stage will ?nl? lead t? ??nfu?i?n, since ???? ?tudi?? ?r? ??u?ll? plausible in th? l??d ?t?g? ?nd th? n?g?ti?ti?n ?t?g?.Cr??t? ?l?n? f?r ??mm?n ??lling scenarios within ??ur ??m??n?, v?r?ing ??nt?nt according to k?? diff?r?nti?t?r?, ?u?h ?? ?r?du?t, r?gi?n, ?nd customer t???. (Aft?r ?ll, somebody expanding th? ????unt of ?n ?xi?ting customer i? n??????ril? g?ing to n??d diff?r?nt content th?n a ??l????r??n d??ling with a ?u?t?m?r wh?’? never ?v?n heard of your ??m??n?.)Limit ??ur??lf t? n? more than seven ?ru?i?l ?i???? ?f ??nt?nt th?t ??l????r??n w?uld n??d in that ?itu?ti?n. Create th??? plans f?r th? various stages of the bu??r’? journey and th?n create a g?n?r?liz?d ?l?n (for any deal ?t ?n? ?t?g?) fr?m th?t inf?rm?ti?n.This i? b? no m??n? a ?t?ti? ?r?????. Start simple ?nd r?fin? ?? you go, examining wh?t i? ?nd isn’t w?rking ?nd ?dju?ting accordingly. If you w?it for the system to be ??rf??t, ??u’ll never ?v?n get it off th? ground.Step 4. Int?gr?t? ?xi?ting r???ur??? with th? new ??luti?nIf you’ve inv??t?d in content m?rk?ting at ?ll, ?h?n??? ?r? you ?lr??d? have existing resources. For ?x?m?l?, you ?r?b?bl? have a content ??t?l?g wh?r? thi? ??nt?nt i? ?t?r?d. T? ?ff??tiv?l? im plement ??l?? ?n?bl?m?nt ??luti?n?, your ?xi?ting resources will n??d t? int?gr?t? with ??ur n?w changes.This integration in?lud?? th? CRM you’re u?ing to track sales ????rtuniti?? ?? well as tools that ?nh?n?? selling, such ?? web conferencing t? f??ilit?t? demonstrating th? ?r?du?t ?r ?n?w?ring ?u??ti?n? in real tim?.S?l?? En?bl?m?nt J?b D???ri?ti?n: Criti??l Skills t? In?lud?Empathetic.  Eff??tiv? sales enablement ?r?f???i?n?l? ??n put themselves in ??l?? reps’ ?h??? ?nd und?r?t?nd ?v?r? aspect ?f th?ir d??-t?-d?? lif?. Thi? includes ?v?r? stage ?f th? ??l?? cycle, bu??r ??r??n??, ?? w?ll ?? the tools sales reps u?? on a d?il? basis.Strong Communicator.  S?l?? enablement leaders n?t ?nl? have to b? ?ff??tiv? ??mmuni??t?r? within the sales organization, but ??r??? v?ri?u? departments within th? ??m??n?. An? ?h?ng?? within th? ?rg?niz?ti?n, ?r?du?t ?ff?ring?, ?r ??l?? content needs t? be ?l??rl? ??mmuni??t?d t? ?ll sales reps.Agil?.  Thi? r?l? i? r????n?ibl? f?r contributing to ??l?? and m?rk?ting ?lignm?nt, and ?? m????ging ?r methodologies ?h?ng?, sales ?n?bl?m?nt professionals mu?t b? ?bl? t? ?iv?t ?n a dim?. For ?x?m?l?, if th?r?’? a m?j?r ?h?ng? th?t will ?ff??t a rep’s ?it?h, such ?? a m?rg?r ?r ???ui?iti?n, ??l?? enablement i? in ?h?rg? of ?n?uring ?ll ??l?? r??? have adjusted th?ir messaging and ???r???h to b? consistent with the ?h?ng??.Influ?nti?l With?ut B?ing Authoritative.  B? sure your ??l?? ?n?bl?m?nt j?b d???ri?ti?n ?utlin?? the n??d for a ?tr?ng l??d?r. This ??r??n needs to command r?????t, whil? being persuasive and influ?nti?l with?ut ??ming ?ff ?? authoritative. S?l?? r??? m?? not always w?nt t? ??m?l?t? their tr?ining b???u?? it t?k?? ?w?? fr?m their ??lling tim?. This role is r????n?ibl? f?r ?n?uring every ??l?? r?? completes their tr?ining ?? th?? ??n b? ?r???r?d f?r ?v?r? bu??r interaction.D?t?Driv?n.  T? ???ur?t?l? m???ur? th? ?ff??tiv?n??? ?f th?ir ??l?? tr?ining ?r?gr?m?, ??l?? ?n?bl?m?nt ?r?f???i?n?l? ?h?uld be ?bl? t? ?ift thr?ugh a large ?m?unt ?f d?t? ?nd narrow it d?wn t? th? m??t im??rt?nt tr?nd?. A g??d fit for th? j?b ?h?uld be able t? u?? th?ir finding? t? im?r?v? ??l?? ?r??????? to r???h their ????ifi? g??l?.Skill?d?t Pri?ritiz?ti?n.  Sales ?n?bl?m?nt ?r?f???i?n?l? have an important j?b t? d? and always have a lot ?n their ?l?t?. But th?? mu?t b? ?bl? t? ?ri?ritiz? th?ir ?ff?rt? effectively based ?n th? ??tiviti?? th?t will r???iv? th? greatest r?turn f?r the ?rg?niz?ti?n and in?r???? ??l?? ?r?du?tivit?.Continuous Learner.  T? h?l? sales r??? k??? u? with ?rg?niz?ti?n?l changes, ??l?? enablement needs to full? und?r?t?nd the messaging th?m??lv??. S?l?? enablement ?r?f???i?n?l? need t? m?int?in a ?l??? relationship with product m?rk?ting to ?n?ur? they h?v? the messaging d?wn ??t.Vi?i?n?r?.  S?m??n? in this role mu?t b? ?bl? t? l??k ?h??d ?nd diagnose ??t?nti?l i??u?? before they ?ri??. Th?? mu?t ?lw??? b? looking f?r n?w w??? t? inn?v?t? ?nd help their t??m? b???m? m?r? ?r?du?tiv?. Thi? ??uld in?lud? n?w tools ?nd technology, ?r n?w m?th?d?l?gi??.Thick Skinn?d.  Not everything will ?lw??? go as ?l?nn?d, and let’s face it, ??m??n? in thi? im??rt?nt r?l? i? b?und t? get a bit ?f criticism. A successful ??l?? ?n?bl?m?nt ?r?f???i?n?l will b? able t? shake it ?ff and ?ui?kl? g?t b??k ?n th?ir feet.Creative.  This m?? n?t h?v? been th? fir?t ?u?lit? ??u think of wh?n writing a ??l?? enablement j?b description, but ?r??tivit? i? ?riti??l to success in thi? r?l?. It’s up t? ??l?? ?n?bl?m?nt to ensure that ??l?? tr?ining content is ?ng?ging ?n?ugh t? trul? ?ti?k. Just ??k thi? ??l?? ?n?bl?m?nt l??d?r th?t used hi?-h?? mu?i? videos t? in?r???? ??l?? ??nt?nt vi?w? b? 85%.WHY SHOULD I HIRE A SALES ENABLEMENT MANAGER?Y?ur bu?in??? i? in a high gr?wth phaseMany bu?in????? ?x??ri?n?ing high-gr?wth tend t? g? with the flow, ?ft?r all bu?in??? is b??ming ?? th?r?’? n? reason to d? ?n?thing diff?r?nt, right?This ??n ??u?? ??in ??int? l?t?r ?n, ??rti?ul?rl? where th?r? ?r? n? stream lined ?r??????? in ?l??? ?r f?w m???ur?m?nt? to track ??rf?rm?n??, b?th ?t an individu?l ?r a business l?v?l.Y?ur new ??l?? reps ?r? taking a l?ng time t? m??t ?u?t?Hiring new sales r??? i? a big inv??tm?nt f?r ?n? ??m??n?, ?nd the l?ng?r th?? t?k? t? r?m? up th? m?r? m?n?? you burn. A? Peter Mollins ??int? out in thi? interesting ?rti?l? on h?w t? m???ur? ??l?? ?n?bl?m?nt ?u?????A???rding t? Ab?rd??n R????r?h, ??m??ni?? that adopt b??t ?r??ti??? across th?ir ??l?? t??m? had double th? ?u?t? attainment of th?ir peers. Each ??l?? ?n?bl?m?nt ?r?gr?m that giv?? a rep m?r? tim? f?r ??r? ??lling nets more revenue. E??h b??t ?r??ti?? ?r?gr?m th?t m?k?? r??? m?r? effective tr?n?l?t?? into t??lin? im?r?v?m?nt.S?l?? ?n?bl?m?nt i? ?b?ut achieving ???k ??rf?rm?n?? f?r ???h member ?f ??ur ??l?? t??m, ?nd th?t includes finding w??? to m?k? th?m m?r? ?ffi?i?nt ?nd ?ff??tiv?, ?? they ??n m??t their quota more ?ui?kl? ?nd keep ?n ??hi?ving it int? th? futur?.Y?ur ??l?? r??? ?r? ???nding t?? much ti m? ?n non-selling tasksTh? j?b of a ??l?? rep i? t? be w?rking ?n ??m? ?l?m?nt of th? sales ?r?????, whether it’? generating l??d?, ?u?lif?ing those leads, ??ndu?ting ??l?? demos ?r closing a ?r?????t ?nd ?r??ting a ?u?t?m?r.Any tim? wh?r? th??’r? not w?rking ?n th??? ??lling tasks i? ?im?l? un?r?du?tiv?, ?nd ?n in?ffi?i?nt u?? ?f thi? valuable r???ur??.A? Nancy Nardin states: “T? increase ??l?? ?r?du?tivit?, ??u h?v? t? r?du?? or ?limin?t? tasks th?t ?r?n’t ?r?du?tiv?”.P?rt ?f th? r?l? of a ??l?? ?n?bl?m?nt l??d?r is to l??k at th? ??l?? ?r????? ?nd id?ntif? h?w it can be im?r?v?d, reducing n?n-??lling tasks ?nd in?r???ing ?ffi?i?n?? ??r??? the ?ntir? process.Y?u w?nt to in?r???? individu?l ??l?? quotas n?xt yearAccording t? CSO In?ight? 94.5% ?f firms they surveyed ??id th?? w?r? r?i?ing ?u?t?? f?r 2014. If you’re ?l?nning ?n d?ing th? ??m? thing, then ??u’r? g?ing t? n??d t? d? ??m?thing diff?r?ntl? to g?t more ?ut of th? ??m? ??nting?nt.A sales ?n?bl?m?nt fun?ti?n will ?n?ur? that your sales r??? ?r? well tr?in?d on your ?u?t?m?r needs, ?lw??? up t? d?t? with industry and ?r?du?t changes, and h?v? th? n??????r? t??l? ?nd inf?rm?ti?n available to them wh?n they n??d it. As CSO Insights discovered:“Firm? with dedicated ??l?? ?n?bl?m?nt staff reported 57% ?f th?ir reps meeting / b??ting quota”. So it i? ????ibl? to achieve m?r? with th? ??m? ??l?? t??m, ?r?vid?d th?? ?r? well equi???d wh?n they g?t ?ut ?n th? fi?ld.Y?ur marketing efforts ?r?n’t translating int? m?r? ??l??If ??ur marketing budg?t? ?r? increasing but th? ?dditi?n?l ???nd i?n’t translating int? ??l??, then sales ?n?bl?m?nt ??uld b? th? mi??ing link in th? chain h?r?. Thi? fun?ti?n ??nn??t? th? marketing kn?wl?dg? with th? sales t??m, so th?t th? ?x??ri?n?? ?f b?th ?r??? is brought t?g?th?r in the materials th?t are ?r?du??d f?r th?ir customers.Sim?l? ?ut the purpose ?f th? ??l?? ?n?bl?m?nt team i? “to ?r?vid? th? sales team with th? r???ur??? they need t? g?n?r?t? more r? v?nu?”. A significant part ?f the r?l? in m?n? organizations i? ?r??ting ??l?? ??ll?t?r?l f?r ???h buyer ??r??n? ?nd ?v?r? ?t?g? ?f th?ir purchasing ?r?????. Thi? r??uir?? both ??l?? ?nd marketing ?kill? t? b? ?ff??tiv?, with ??l?? ?n?bl?m?nt ??ting ?? a ??nduit between th? two.

The Effect of Cultural and Historical Situations on...

Professor Brattoli †American literature is almost always tied to historical and social events of the era in which it was written.† There is a connection between literary works from different time periods. This connection is how history, current events and social events have impacted American Literature. Literary works and writing styles have been affected and influence by the world around us. This is seen in many of the works assigned for this class. In order to see how cultural and historical situations affect literature throughout history, it is important to get a brief history on each era discussed in this paper. The first era we will be reviewing will be writings from†¦show more content†¦It is easy to see that current events and issues of the world around them have had an impact on authors and what they have written from the stories in this time period. The Native American authors wrote stories describing life during and after white man came to America. The African American authors wrote stories describing life during and after slavery. All of these are issues that these authors lived through and experienced through the world around them. Even the fiction in this time period showed connections with events going on in the world. Maria Amparo Ruiz De Burton’s story â€Å"The Squatter and the Don,† written in the1880’s, is the story of a Spanish landowner who loses power over his land after the Mexican war and the Land Act. The Land Act was a federal law that prevented land to be bought on credit. The Land Act caused a lot of controversy in the 1800’s. America went through great changes between the years 1914 and 1945. World War 1 and World War 2 were both fought during this time period. Another event occurring in this time period is The Great Migration. This was the movement of African Americans out of the south and into the industrialized north. This event caused racial violence and strain between the northern whites and the southern African Americans. The roaring 20’s brought out many social changes, experimentation, and freedom. Women wore shorter dresses, smoked in public,Show MoreRelatedThe O. J. Simpson Case1576 Words   |  7 Pagesas a historical lens and cultural lens as well. The reason why I use those two perspectives was because; in history the black people has been treated as non-human, criminals, and properties. And in a culture perspective, black people are racial discriminated and profiled which plays a huge part in the OJ Simpson trial. The trial and case of O.J. Simpson has been described as one the mo st publicized criminal trial in all of American history. The OJ Simpson trial could be seen as cultural perceptiveRead MoreLearning Competencies1019 Words   |  5 Pagesmade) 1.4.2 Compare the stand and attitudes of newscasters and panel discussants 2. 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TheseRead MorePedro Paramo : An Enormous Impact On Latin American Writers And Readers From All Over The World1694 Words   |  7 PagesZephorah Dove Professor Byala English 2097 3 December 2015 Pedro Paramo As a realist novel from Latin America, Pedro Paramo served an enormous impact on Latin American writers and readers from all over the world. Upon its release in 1955, Pedro Paramo barely sold 4,000 novels, yet the novel has sold millions worldwide and is translated into over 30 different languages. The reason why Juan Rulfo, the author, was deemed a literary figure in Latin America is largely because of this novel. The novelRead MoreMulticultural Education : Issues And Perspectives1422 Words   |  6 Pagesand perspectives by McGee Banks states, Behavior is shaped by group norms ... the group equips individuals with the behavior patterns they need in order to adapt (2005,13). Students will develop a cultural identity through the social groups he/she is involved in through race, social class, cultural capital etc. Through this research we will try to find what particularly enhances the academic success of a student. Researchers from various studies have determined that students vary in learning performanceRead MoreHistorical And Contemporary Stereotypes Of Native American Indian Women1133 Words   |  5 PagesHistorical and contemporary stereotypes of Native American Indian women have resulted in erroneous and callous images. Mass media, movies, and printed materials continue to depict Native American Indian women as either a princess or a savage. Native American Indian women are affected by non-humanistic myths and stereotypes that are advertised by the media, popular literature, and movies. The Pocahontas paradox represents a dilemma for Native American Indian women. This historical movement hasRead MoreEvidence Of The Problem From The Professional Literature Essay1550 Words   |  7 PagesProfessional Literature Historical achievement gap. Historically, the achievement gap was an unobserved problem back in the 1800s during the Reconstruction Era when unequal education existed. Butchart (2010) reported that racism and segregation between European American and African American students attributed to unequal education. Before and after the Emancipation, many African Americans attempted to set up schools for students, but violent assaults occurred that hindered African Americans from obtainingRead MoreA Marvelous Journey of Return in The Kingdom of This World by Alejo Carpentier 1224 Words   |  5 PagesA Marvelous Journey of Return The Kingdom of This World by Alejo Carpentier is the author’s journey of return to his Latin American root. He tries to decipher the myths and complexity of African identity and achieves it by opening up a new realm of interpretation and representation through literature work. In the novel, there are elements that can only come as a result of his experience of observing, questioning and criticizing, among which I think several are very noteworthy. First is Carpentier’sRead More Racism in Our Society Essay1438 Words   |  6 Pagesnot create it† (p. 372). The statements, therefore, of Nieto and Bode (2008) relative to the failure of our schools to provide all students regardless of their background or situation with equal and unbiased educational opportunities is an indictment of the society in which these schools exist. The ideals of the American democratic society are equal rights and equal opportunities for all people regardless of their creed, color, ethnicity, socioeconomic status, or gender. Unfortunately, we haveRead MoreMovie Analysis : The Notebook 1088 Words   |  5 PagesOne moment is when Noah’s best friend bluntly asks Noah and Allie if they are in live after an awkward trip to the movie theatre. This is something that so many people can relate to, and recollect on who of their friends would do that to them in a situation as such. Another example of this is during an argument between the couple. Allie must decide if she will leave Noah for another man, and she expresses her doubts from their own personal relationship. Noah reacts by yelling bluntly â€Å"Well that s what

Othello is Solely Responsible for his Downfall in...

I believe Iago has nothing to do with Othellos downfall as Othello is an easily mislead man who is easily influenced. Not only did Iago not directly say Desdemona was having an affair, he neither didn’t give proof to confirm the rumours. By Othello believing the lies, it surfaces his inability to trust and have faith in his own wife. Othello is written by William Shakespeare and was set in Cyprus and Venice during the 16th century. It is about a well-respected military soldier who due to lies and deceits killed his wife for no reason and after turned the knife towards himself. The play illustrates how much one could be polluted in such little time; with the ‘facts’ based upon suspicions and assumptions from a source who was determined to†¦show more content†¦But we can’t make a final judgement as his true characteristics have not yet surfaced. We learn through Iago that Othello is a terrible man as he supposedly stole Brabantio’s innocent da ughter, Desdemona, and married her during the night; with the use of witchcraft and black magic to posses her into marrying him as Brabantio says; ‘O thou foul thief, where hast thou stowed my daughter? Damned as thou art, thou hast enchanted her!’ We learn Othello through Iago that he is an easy target to manipulate because he is so open: ‘And will as tenderly be led by th’ nose As asses are.’ Othello can be lead into anything just because he believes everybody is a good honest person. In some cases, like Iago’s, this is a bad thing as he can be fooled easily by false assumptions. He also says he is an open and a straightforward person. â€Å"The Moor is of free and open nature That thinks men honest that but seem to be so†¦Ã¢â‚¬  He is approachable and straight forward man who supposedly has favourites, unfair, and always and must have his own way. We soon find out that this is false by the way Othello presents himself in front of the duke. By Othello obtaining these characteristics, he can be easily fooled and persuaded, which Iago acts upon. We find out Othello is a soldier. Being a soldier, you will also acquire the nature such as always shouting, commanding and bad mannered. We find out that Othello is exactly theShow MoreRelatedOthello, By William Shakespeare893 Words   |  4 PagesShakespeare’s ‘Othello’ is a play that ends tragically with death of the antagonist, Othello who commits suicide after smothering his wife to death. The other tragic death is Lago’s murder of Roderigo. Lago, who may be considered as the villain of the play, is in a way responsible for all the tragic deaths in the play. He is a schemer who is able to conceal his moves and is considered an honest per son by almost every character in the play until the end of the play when it is discovered that he isRead MoreHis Moorships Ancient: Iago as the Protagonist of Othello1658 Words   |  7 Pagesrevered for his characterization of flawed and psychologically unstable protagonists. Hamlet is a crazed, murdering prince, Lear is narcissistic, senile, and a verbally abusive father, and Macbeth is a murderous traitor to his king and country. These unfavorable and evil attributes serve Shakespeares main characters by presenting them as realistically written men, and there always seems a degree, however small, of sympathy associated with their respective downfalls and tragedies. Othello, however,Read Moreâ€Å"Aristotle’s Definition of the Tragic Hero and Irony in Tragedy† Oedipus Rex, Othello, and Death of a Salesman3217 Words   |  13 PagesAristotelian theory which leads us to his definition of the tragic hero. Aristotle’s conceptualization of tragedy and all that it encompasses is widely revered and accepted; setting the standard previously and contemporaneously. The interpretation of his definition of tragedy is ambiguous, but generally states that tragedy should evoke pity and fear within the viewer for the purpose of catharsis, or purgation of senses sequencing the climax of a tragedy. (Battin) This elicits his definition of the tragic hero

Homelessness Melissa St Free Essays

Homelessness Melissa St George SOC 203: Social Problems Instructor: Risa Garelick August 28, 2011 I intend to show the meaning of homelessness and the different ways that people become homeless. I will also show how we can go about preventing homelessness. Homelessness means that one has no place to live. We will write a custom essay sample on Homelessness Melissa St or any similar topic only for you Order Now â€Å"The most prominent sociodemographic characteristics identified with high risk of homelessness have been male gender, Black race, being unmarried, and being middle aged† (Greenberg Rosenheck, 2010, p1234-1235). Most of the homeless live in cities but there are those who live in the rural areas. Most of them are hidden because they are homeless for shorter periods of time. There are several causes or reasons why people are homeless, some of them are by choice and others are forced, contrary to most people’s beliefs that they â€Å"are drug addicts, alcoholics or are mentally challenged† (syzygyastro). The different types of homeless people are â€Å"push-outs†, victims of environmental catastrophe, mentally ill, the new poor, the technologically unqualified, the elderly, runaways, the demoralized, alcoholics, ease addicts, travel addicts, and excitement addicts (Henslin, 2008, p 228). The â€Å"push-outs† are people or families that have been forced out. They can be teenagers who are thrown out by their parents. The parents may have thrown them out due to They can be adults or families who have been evicted by landlords. Due to the high costs of rents, they may have had to choose between paying the rent or other necessities such as food, clothing, or gas. Or they could have lost their home due to the â€Å"sub-prime mortgage catastrophe that has made more than families homeless in 2008 and now threatens a further 48 percent of the rest sub-prime mortgage holders who are late in payments or in default† (Syzygyastro). Victims of environmental catastrophe have been forced out due to hurricanes, floods, fires, tornadoes, tsunamis, or other environmental disasters. The mentally ill have been forced out by hospitals or insurance companies. They are unable to care for themselves, so they live out on the streets not knowing how to survive in the â€Å"real† world. They can also become homeless because they need to choose their medications over rent. â€Å"20% to 50% of homeless adults suffer from a serious mental illness† (Greenberg Rosenheck, 2010, p 1235). The new poor are forced out from a job due to technological change. There jobs are taken over by machines and/or globalization. The company moves to another part of the world, so that they can pay fewer wage to their employees. The technologically unqualified have been forced out because they never posed any technological skills, so they are unable to keep or get jobs. The wages that they do receive are so low that they can not afford an apartment. The elderly have been discarded. They have no family support, no income, and most are unemployable. Runaways choose to be homeless due to unstable living conditions. Most of these runaways are teenagers who have been physically abused. Some are the results of the system failing them. Most of the runaways are between the age of fifteen and seventeen but there are some that are as young as age ten. The demoralized are the depressed who have given up. The addicts are those who have been addicted to alcohol or drugs and choose their addictions over their homes. 0% to 80% have a history of substance use disorders† (Greenberg Rosenheck, 2010, p 1235), â€Å"thirty eight percent of homeless people have a problem with alcohol addiction and that another twenty six percent of homeless people have addictions to other drugs† (Substance Abuse and Mental Health Services Administration, 2003). The Anti-Drug Abuse Act has made impossible for people who are convicted of a drug-related crime to keep their public housing . In the 1950’s the deinstitutionalization of psychiatric treatment was the major factor of homelessness. The ease addicts choose homelessness. They are usually in their early twenties and want to escape responsibility. The travel addicts choose to be homeless and want to roam. The excitement addicts choose to be homeless. They enjoy the thrill of danger and because it offers the â€Å"edge†. The other things that are also associated with homelessness are past incarceration, exposure to trauma, lack of low-income housing, and the decrease in public funds. â€Å"As a result of loss of benefits, low wages, and unstable employment, many families leaving welfare struggle to get medical care, food, and housing† (National Coalition for the Homeless, 2009). A lack of affordable housing and the limited scale of housing assistance programs have contributed to the current housing crisis and to homelessness† (National Coalition for the Homeless, 2009). There are many ways that we can help to prevent homelessness. In 1987, the McKinney Homeless Act took the first steps to this by making it a federal law that there ne eded to be funding for the homeless. The next steps that we need to do is to evaluate the homeless in our communities to see what programs or services are most in need. We need to evaluate our homeless shelters. We need to have job training and financial programs. We need to keep track of the people that we help. We need to set up supportive housing and/or â€Å"Unfortunately, government action and public policy of recent has not necessarily helped the plight of the homeless, in fact in some cases it has served to compound the problem† (Gaddis, 2007). When we evaluate the homeless in our communities to see what programs or services that we need most, we need to do it in a way that is nonthreatening and compassionate. We need to evaluate our own bias, so that we can put them aside and help them. Many of the people that experience homelessness are not the stereotypical homeless persons that would come to mind when thinking about this problem† (Gaddis, 2007). We need to find out why they are homeless and look to the local government for help. Public assistance programs can help the homeless with some of their problems. There needs to be some type of coordination between homeless sh elters and public service agencies. Some people will not go to public agencies for help because of the bias of others and/or because of their pride. Many of the reports that I read told of conditions at shelters as being in poor condition. An example of this is when FEMA set up the social housing after Hurricane Katrina. â€Å"Some people are highly critical of these camps, calling them nothing more than concentration camps complete with barbed wire and gun towers† (Syzygyastro). The other reports that I read talked about shelters that were run down, very few of them, and they were riddled with disease, pests, and thefts. Job trainings and financial programs will be able to help the homeless get back on their feet. We should have some kind of job training programs for these people because most of them are there due to a job loss. This would also help the runaways who need to the life skills to survive in the world. Financial programs could be very helpful because it can help them get their finances in order and to teach them how to stretch their earnings by budgeting. We need to keep track of the people that we help. Too many times people get the help that they need and then they are forgotten about. We need to set up programs that help this people and offer support over a long period of time. Studies of placement programs often find that they lose track of residents within the first year, so track clients carefully, and assess their need for specific services† (Solutions for America). We need to look at supportive housing or â€Å"Treatment of substance abuse has been reported to improve outcomes in homeless persons with dual diagnoses of serious mental illness and substance abuse† (Folsom, Hawthorne, Lindamer.. , 2005). When we set up supportive housing for addicts, we can help them to beat their addictions and set up their new â€Å"life†. We can also help the people with mental health disorders; get the supports that they may need. We will only be able break the cycle by coming together as a community and working on ways to help those that are having a difficult time. We need to remember that one day that could be us and we would want someone there to help us. Annotated Bibliography: Why Are People Homeless?. (July 2009). Retrieved August 12, 2011, from National Coalition for the Homeless website, http://www. nationalhomeless. org/factsheets/why. tml. The article talks about what homelessness is and the many causes of it. Gaddis, Roger. (2007, August 22). The Homeless in the United States. Retrieved August 12, 2011, from website http://www. associatedcontent. com/article/351165/the_homeless_in_the_united_states. html? cat=4, The article talks about the number of homeless people in the United States and reasons why they are homeless. Youth Homelessness: Facts and Solutions. (n. d. ) Retrieved August 12, 2011, from Yout h Noise website http://www. youthnoise. om/page. php? page_id=6145. This article talks about the causes for teen homelessness and how we can prevent it. Preventing Homelessness in America. (n. d. ) Retrieved August 12, 2011, from Solutions for America website http://www. solutionsforamerica. org/thrivingneigh/homelessness. html. The article talks about the many causes of homelessness and how we can prevent it. Addiction Blog. (2011, January 7). Drug and alcohol abuse and the homeless. It talks about the statistics for drug and alcohol abuse among the How to cite Homelessness Melissa St, Papers

The Music Never Stopped free essay sample

Father and son relationships are very complicated and many aspects are well documented in books, poems, and film. As the father of two young sons, four and two, I was deeply affected by the film â€Å"The Music Never Stopped,† directed by Jim Kohlberg. I had the privilege of viewing this film at the Sundance Film Festival in 2011. This is the first film I have seen in my adult life that caused me to weep openly several times. I connected with the struggle of this father as he dealt with a devastating brain injury to his estranged son. The film covered three common themes in father and son relationships. Rebellion, guilt, and acceptance are woven throughout the film. Each theme reminded me, as the father of two boys, I will have to deal with all of these issues in the future. I hope I handle things better than the father, Henry Sawyer, did in the film. We will write a custom essay sample on The Music Never Stopped or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The film starts in the late sixties when the son, Gabriel Sawyer, attends a high school anti -war rally in which an American flag is burned. Henry Sawyer, a Korean War Veteran, is deeply insulted by this show of disrespect.He feels his son has embarrassed him with this show of rebellion against everything the father believes in. Instead of trying to understand his son’s point of view and feelings on the matter, he lashes out at him causing a verbal and physical altercation. Henry cannot believe that his own son could be so different from himself, when in fact this is very common during the teenage years. His angry rejection drove his son to leave the home, never to return. I promised myself I would not let my pride come before my relationship with my own boys.The lesson I learned is that rebellion is a part of growing up and is not direct reflection of my parenting skills. Guilt ridden, twenty years later, Henry is contacted by a hospital and told his estranged son has suffered a brain injury leaving him gravely disabled. Henry is now faced with the task of getting to know his son again and dealing with his feelings of guilt. He feels he is at fault for the life his son led and also indirectly to blame for his injury. These feelings make it very difficult for him to try and care for his son because of the constant reminder.He feels now that he failed his son by forcing him from the home. If only he could have reacted in a different manner all those years ago this would have never happened. Even though my boys are young, I have feelings of guilt. I question how I react to situations. Was I too hard on them? As a parent I don’t think these feelings ever go away completely. I learned that you should never push your kids so hard they never come back. To help Gabriel recover Henry employs the help of a music therapist. Dr.Daley discovers that Gabriel cannot remember the last twenty years of his life unless he is listening to music he likes. Through music Gabriel and his father reconnect. His father learns to accept Gabriel for who he is by embracing his music, which is not what Henry normally listens to. Henry buys every album from the sixties and seventies he can find and listens to them day and night. He memorizes the words and uses them as a tool to jog Gabriel’s memory. Henry begins to enjoy the music his son likes and they bond over this.Once Henry accepts the music he begins to enjoy it himself and finds common ground with his son. Gabriel especially likes The Grateful Dead. The movie finishes with father and son attending a Grateful Dead concert together. Henry has longed for this shared experience for many years and it was a moment he would never forget. Accepting his son’s individuality was the key to rebuilding his relationship and letting go of his guilt. In my family I hope to use shared experiences to keep my bond with my sons strong, while letting them develop as individuals.There are many pitfalls in father and son relationships. This film made me reflect on my relationship with my own father. He always met my behavior with a calm measured response that must have been very difficult. We always maintained a good relationship, which Henry could have as well if he remembered to put his son’s needs before himself. I became so emotional during the film because of my desire to be the best father I can be. I hope I can be as patient with my sons as my father was with me. WORKS CITED â€Å"The Music Never Stopped. † Dir. Jim Kohlberg.